Every year, SXSW raises the bar. The conference-packed hybrid of film, tech, and music festivals takes place annually in Austin, Texas. As the state becomes more friendly to the idea of legalized cannabis, including hemp and CBD, the event is expected to get even more interesting.
This year, a portion of the SXSW program is dedicated to the world of cannabis. Attendees still can't consume products on site, of course. But at conferences and speaking events, they'll be able to learn firsthand from some of the most highly-respected professionals in the cannabis world.
One of these individuals is Leafly’sprincipal research scientist, the Harvard-educated neuroscientist Nick Jikomes. Since 2016, Dr. Jikomes has been contributing data-driven cannabis science. (He authors consumer-facing pieces as well.)Leafly’s digital footprint is massive, in comparison to other cannabis brands. With millions of visitors each month, and hundreds of thousands of fans on social media, Leafly's success in the cannabis space is undeniable. The company's data-driven approach to product development, content, and strategy has helped them emerge as "thought leaders" in the cannabis space.People often overlook the value of data. But Dr. Jikomes is leading efforts in research and data strategy. His efforts include partnering with cannabis testing facilities, producers, and processors. He incorporates lab data oncannabis products into Leafly’s consumer-facing platform.
If you're attending SXSW this year, and looking to get into the world of legal cannabis, you'll want to prioritize making it to Dr. Jikomes's session.
Additional Talks from Thought Leaders
Already announced for the
SXSW Conference, are
KeynotesJessica Brillhart(Film),
Joseph Lubin(Interactive),
Shirley Mansonand
Lauren Mayberry(Music),
Marti Noxon(Film), and
Kevin Systromwith
Josh Constine(Interactive).
Featured Speakersjoining the 2019 lineup include Clovyr co-founder
Amber Baldet; actor and comedian
Kevin Hart; SM Entertainment’s Head of A&R
Chris Lee; actress and producer
Elisabeth Moss; futurist and author
Amy Webb; 2017 Time Person of the Year
Susan Fowler; cannabis rights activist
Steve DeAngelo; musician
Wyclef Jean; former Starbucks Chairman and CEO
Howard Schultzand
The Daily Show host
Trevor Noah.The Cannabusiness Track
“As cannabis becomes more widely legalized, there is immense
opportunity for entrepreneurs to seek funding and grow their businesses within a rapidly evolving industry.Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.” – SXSW SXSW Cannabusiness Sessions 2019
This post originally appeared at RESPECT MY REGION.
